:: Information for Lenders - How To Be A Hero


"I've never met any Real Estate investing team like Great Lakes Home Solutions".

"Never before have I met anyone in the Real Estate world that is so focused on solving families' problems, and so not focused on making a buck - how refreshing!"

"The professionals at Great Lakes Home Solutions simply must be on your team. They will add real dollars to your bottom line."

Those are just some of the comments we've received from area Lenders and Realtors® over the last several months. What makes us so different? Let me lay out the four basic ways that we can work together with Lenders to help more families in West Michigan, which ultimately results in more business for everyone. Be prepared to put your "creative hat" on as it's unlikely you've been exposed to all of these ideas offered from one company.

How To Be A Hero!
Did you know that you can be a hero for 4 groups of people?

Buyers: Stop Saying "No" And Watching A Good Lead Walk Out Your Door

Families: Behind on Payments and/or Facing Foreclosure

Investors: Looking for Wholesale Fixer-Upper Deals

Clients: With Cash or Equity Looking For Double-Digit Returns

:: Buyers
Stop Saying "No" While You Watch A Good Lead Walk Out Your Door

Let's talk about buyers first. How many times do you get a buyer qualified and you only hear one "no" after another "no" (like the Capital One commercials) from the lenders you send them to? How much money did you spend getting that lead that just walked out your door to disappear forever? (You are tracking this stuff, right?). Don't you wish that you had something to offer to them when traditional programs (and your competition) won't work for them?

Inside The Buyer's Mind
You know how they think. If you let them walk, will they come back to you when they can qualify? Will they ever be able to qualify without someone to help them? What's to motivate them to clean up their credit? (Hint: Get them inside their dream home today).

Here's How We Can Help You Be a Hero With Buyers
We consistently have an inventory of homes available that we can either:

  • Carry up to a 20% second mortgage
  • Sell on a lease/option or land contract with a 2-3 year balloon.

Does referring a client to us allow you to keep the client that's about to walk out your door forever? You bet! With us holding a second mortgage, you can sell them a loan today. With us placing them in a home on a lease/option or land contract, you can work with them to clean up their credit so they can qualify for financing within 2-3 years. And who do you think they will come to when they can qualify for financing? That's right, you, their hero, who helped them get financing for their dream home.

Guaranteed Financing
It's a bold statement, but that's what we offer. We have four different financing options and we guarantee all our potential homeowners that we'll qualify them for at least one of them - no exceptions (no matter what - really). After all, our slogan is "When banks say "No", we say "Yes!"

For More Info call us at 269-685-5921.


:: Families
Behind on Payments and/or Facing Foreclosure

Let's talk about how it feels to be a hero. You know the feeling because you are a hero every day - each time you take a tough file and struggle to get it through underwriting so a family can finally own a home. It's a great feeling, isn't it? Isn't this why you're in the business?

Now, how about families that come to you in desperation? They've fallen behind on their payments on their home. It happens all of the time because of the "4 D's": Death, Disability, Divorce, Downsizing. Bad things happen to good people all of the time.

Unless there is a ton of equity in their home (what, at least 30% or more?), because of their late payments on their mortgage, you're not going to be able to get them financed. Not feeling like much of a hero now, are you? It gets worse - as they realize they have to sell their home to prevent an eventual foreclosure. And now the worst news - they owe what it's worth, or in some cases, they owe more than what it's worth. Now, not even a Realtor® or a "We Buy Houses Investor" investor will touch them.

At this point, they literally have nowhere to turn and will be left with ruined credit, no cash from the sale of the house, and the embarrassment of a foreclosure (which is public information by the way). Don't you wish you had something to offer them when everything seems hopeless? Isn't that what heroes do?

We can help these families! Be a hero and send them to our team. We will buy their house by negotiating their debt with their lender, let them gain control of the situation, save their credit and dignity, and allow them to start over. And guess what, with a clean slate, you can help them qualify for a new loan in a few years (or less). So you get to be a hero twice (the referral to our team to stop the downslide and then you helping them to start over).

For More Info
Go to www.StopMichiganForeclosure.com.

::Investors
Looking for Wholesale Fixer-Upper Deals

Now, think of your clients that buy investment property. Maybe they're looking for properties to fix up and resell at retail. Maybe they'll fix them and keep them as cash-cow rentals. Either way, you've got clients like this right?

What's the one thing that all Real Estate Investors know? It's taught to them at the most basic level? "You make money when you…" what, sell? No, you make money when you buy. You can totally mess up in many ways when investing in Real Estate, but if you buy right, you'll almost always be able to make money.

Here's the problem they all face: Finding a good deal. I've got news for you, searching for a good deal on the MLS is like finding a needle in a haystack. They are all (ok, most) priced at retail - and it's very difficult to make money at anything when you buy at retail.

Our team gets significant discounts from the lenders whose homeowners are facing foreclosure (see above). There's enough of a discount that we're able to make a little money and pass on significant equity to your clients looking to buy these fixer-upper houses at wholesale.

So, have you figured out where these investors will get the funding for these deals yet? That would be you! Send them to us, they'll get a great deal and you'll be a hero (again).

For More Info
Go to www.WholesaleGreatLakes.com.

:: Clients
With Cash or Equity Looking For Double-Digit Returns

Are you ready to be a hero one last time? And at the same time, sell many more loans than what you realize. You have an untapped potential with your current clients. I can help you reach these clients. How? See if you run into either of these scenarios with your clients that have either cash to invest or excellent credit (or both).

  • Professionals, long-standing business owners, and high-wage W-2 workers that have a high net worth ($250,000 or more). These are folks you have a good relationship with because of a recent new loan or refinance on their primary residence. Many of these people are not satisfied with the rate of return they receive on their money in the stock market (or mutual funds).
  • Have you found yourself spending time with "newbie" Real Estate investors? These are folks that want to be involved with Real Estate, but don't know where to start. 95% of these folks never buy a single investment property. Most are simply overwhelmed by trying to learn all that's involved. If you're with me so far, you know that these people have a hard time "pulling the trigger" (buying property). When you find people like this, and realize they may never buy anything, you can tell them about us.

We have "passive investor" programs that take most of the risk out of investing in Real Estate while providing them with double digit returns on their capital. We can even work with capital inside of their IRAs.

For more info, please contact us and we can talk about how the investor can use their capital (or capital provided by you) to purchase Real Estate purchased for pennies on the dollar. Do you think offering an investor double-digit return opportunities makes you a hero? You bet!

If Four Ways To Be A Hero Aren't Enough
We covered three new ways for you to be a hero to your clients by working with us.

Buyers: Stop Saying "No" And Watching A Good Lead Walk Out Your Door

Families: Behind on Payments and/or Facing Foreclosure

Investors: Looking for Wholesale Fixer-Upper Deals

Clients: With Cash or Equity Looking For Double-Digit Returns


If that's not enough, when RESPA and State laws allow, we pay handsome referral fees.

If you believe that these programs can benefit your clients and your organization, feel free to pass this website along to the rest of your office and be a hero to your broker.

When you find families that fit into any of our niches, you'll be assured of doing more business together. Being able to let your clients know about these creative ways to do business can be a huge "value add" to your existing clients and, if marketed correctly (with my help if you'd like), can increase your client base substantially! If you'd like to discuss any of these in more detail, give Joel a call, and schedule a time to dig into these ideas.

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